About Us

Leading the Path to Sustainable Mobility

Since its founding in 2011, Shanghai OE Industrial Co., Ltd. (brand: Brogen) has grown into a leading EV solution provider, supporting automotive and mobility manufacturers worldwide in harnessing the potential of electric mobility. Originally a global supplier of premium automotive components, we have evolved to meet the growing demand for sustainable, electrified transportation and industrial solutions, guided by our commitment to innovation and environmental responsibility.

Since 2019, our focus has been on delivering advanced EV and electrification systems that empower our partners to drive zero-emission initiatives, accelerate green mobility, and contribute meaningfully toward a cleaner, carbon-neutral future.

Company Milestone

2011

Company Establishment

Founded by CEO Henry Liao, whose extensive automotive experience guided the company's successful entry into the electric vehicle sector.

2017

Making New Investment

We invested in several EV system factories, including an EPS factory, further strengthening partnerships and integration within the EV supply chain.

2023

Global Top Supplier

We have made a strategic investment in an e-axle factory to enhance technological collaboration and expand capabilities in core EV components. In the same year, we were recognized by Alibaba Group as the Global Top Supplier in the EV industry.

2024

New Milestone

We have secured a key project valued at over USD 30 million, marking a significant milestone and paving the way for deeper strategic partnerships.

We Are Beyond a Supplier: Your Strategic EV Partner

We are more than an EV systems supplier. Unlike typical manufacturers, we combine deep technical expertise with a global reach to support vehicle and mobility manufacturers worldwide. Our multilingual team brings extensive experience in international projects, providing end-to-end technical support and accommodating both prototype and small-batch production needs. From concept to completion, we ensure a seamless, reliable experience—helping you bring your EV project to life with confidence.

Tailored EV Solutions

We provide customized EV solutions designed to meet the unique requirements of our clients’ vehicle platforms. Our systems have been deployed across commercial vehicles from world-class manufacturers, delivering proven reliability and high performance.

Full-Cycle Support

From concept through production, we offer comprehensive technical support – both online and onsite – throughout the entire project lifecycle. Our team ensures seamless integration, smooth operation, and successful implementation for every project.

Global Delivery Capability

With extensive international project experience and a well-established network, we offer flexible shipping options including FOB, CFR, and CIF, tailored to each customer’s needs. Our professional and efficient service guarantees a smooth delivery process.

Service	Other Suppliers / Manufacturers	Brogen
System Offerings	Offer standalone EV systems, requiring clients to source, integrate, and test multiple systmes from different suppliers, leading to longer project timelines.	Provide an integrated tailored EV solution covering key EV systems, reducing sourcing complexity and enabling faster EV model launches.
Customization Service	Often focus on mass production with standardized systems that may not align perfectly with specific project needs. Customization may be available but at a high cost.	Offer cost-effective, customizable solutions (both hardware and software) tailored to meet specific vehicle performance, safety, and efficiency targets.
Procurement Flexibility	Require large minimum order quantities (MOQs).	Provide flexible ordering options, supporting small-batch orders to meet specific client needs.
Shipping Terms	Limited or rigid shipping options.	Provide various shipping terms such as FOB, CFR, and CIF, allowing clients to choose the best option for their logistical and financial needs.
Warranty	Offers a warranty, but limited experience with overseas project may lead to communication and execution challenges.	Provide the same or even longer warranty compared to factories, proactively preparing spare parts for batch orders to minimize potential delays. With extensive experience in multinational projects, we ensure smooth execution and reliable support.
Technical Support	Limited follow-up after purchase.	Offer pre-sales consultation, real-time remote diagnostics, and on-site after-sales support to ensure smooth system integration and long-term reliability.
Global Experience	Primarily focus on regional markets or have fewer international project experience, limiting their understanding of diverse regulations, culture nuances, and techncial requirements.	Extensive experience in multinational projects, with EV systems successfully deployed in over 30 countries, supporting global clients.

Industries & Applications We Serve

Public Transport

Bus, coach, train, trolleybus

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Light Commercial Vehicle

Van, light truck, mini bus, pickup truck

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Heavy Transport

Heavy truck, tractor, trailer

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Marine

Ship, boat, yachat, vessel

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Agriculture, Mining, Construction

Crane, mining truck, forklift, bulldozer

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Industrial Equipment

Saw, extruder, spinning machine

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How We Work

Demand Analysis & Project Evaluation

Once we receive your inquiry, our experts will connect with you within two business days to understand your specific requirements for the EV solution and conduct an initial feasibility evaluation of your project.

Project & Technical Coordination

If the project is deemed feasible, our engineering team will collaborate closely with your team on both hardware and software aspects to develop a viable solution. We will also provide a detailed quotation based on the technical requirements.

Development, Manufacturing & Testing

For customized or modified systems, we proceed with product development, including hardware and software adaptations. Our EV systems undergo rigorous testing to ensure quality, reliability, and full functionality before deployment.

In-Time Global Shipping & Delivery

We have established strong partnerships with international shipping providers, ensuring safe and timely delivery of products to your specified location. This guarantees a smooth and efficient deployment of your EV project.

Full-Stage Remote/Onsite Technical Support

We provide technical support throughout the entire project lifecycle, including consultancy, hardware and software development, calibration, and both onsite and remote debugging, ensuring optimal performance and long-term success.